The Benefits of a Strong Talent Brand

An experienced Massachusetts talent acquisition (TA) professional, Teri Gonzaga Barroso directs TA strategy as a Consultant for the Boston offices of Zipcar, Jellyfish, and LifePod Solutions. She has also served as Consulting Director of Global Talent Acquisition for the advertising technology firm Nanigans. One of Teri Barroso’s areas of expertise is building quality talent brands.

While business leaders have been fretting over their companies and product brands for decades if not centuries, far fewer have paid considerable attention to their talent brands. In today’s marketplace, however, a strong talent brand is absolutely essential in order to attract quality employees and contributors.

In addition to helping engage passive or reluctant job candidates, a solid talent branding initiative has been proven to help companies retain the high-performing workers that they already have. What’s more, employees who work for companies with a quality talent brand tend to generate more referrals and positively represent that company on social media.