The Benefits of a Strong Talent Brand

An experienced Massachusetts talent acquisition (TA) professional, Teri Gonzaga Barroso directs TA strategy as a Consultant for the Boston offices of Zipcar, Jellyfish, and LifePod Solutions. She has also served as Consulting Director of Global Talent Acquisition for the advertising technology firm Nanigans. One of Teri Barroso’s areas of expertise is building quality talent brands.

While business leaders have been fretting over their companies and product brands for decades if not centuries, far fewer have paid considerable attention to their talent brands. In today’s marketplace, however, a strong talent brand is absolutely essential in order to attract quality employees and contributors.

In addition to helping engage passive or reluctant job candidates, a solid talent branding initiative has been proven to help companies retain the high-performing workers that they already have. What’s more, employees who work for companies with a quality talent brand tend to generate more referrals and positively represent that company on social media.

The Water Project Aids Kenya’s Rosterman Primary School

An HR Consultant for the Boston, Massachusetts-based offices of Zipcar, Jellyfish, and LifePod Solutions, Teri Gonzaga Barroso builds upon a career in talent acquisition that spans more than a decade. Outside of the professional arena, Teri Barroso supports multiple nonprofits including The Water Project.

By increasing access to clean water in sub-Saharan Africa, The Water Project aims to reduce rates of sickness and disease while simultaneously improving the lives of women and girls who can spend hours each day fetching water for drinking and cleaning. One of The Water Project’s recent success stories is the Rosterman Primary School in Western Kenya.

In 2016, philanthropic donors helped The Water Project construct a rainwater catchment tank and flushing latrines for the Rosterman Primary School in Western Kenya. Since students no longer have to fetch water for class off school grounds, overall attendance at Rosterman has significantly increased. With easy access to safe water, students are healthier and more energetic. The school grounds are also far cleaner now because workers mop both classrooms and latrines on a daily basis.